Signal-to-Noise Ratio
/ˌsɪɡnəl tuː nɔɪz ˈreɪʃi.oʊ/
noun … “how clearly a signal stands out from background noise.”
LookML
/lʊk-ɛm-ɛl/
n. “The language that teaches Looker how to see your data.”
LookML is a modeling language used in Looker to define relationships, metrics, and data transformations within a data warehouse. It allows analysts and developers to create reusable, structured definitions of datasets so that business users can explore data safely and consistently without writing raw SQL queries.
ETL
/ˈiː-tiː-ɛl/
n. “Move it. Clean it. Make it useful.”
ETL, short for Extract, Transform, Load, is a data integration pattern used to move information from one or more source systems into a destination system where it can be analyzed, reported on, or stored long-term. It is the quiet machinery behind dashboards, analytics platforms, and decision-making pipelines that pretend data simply “shows up.”
Looker
/ˈlʊk-ər/
n. “See the numbers, tell the story.”
Looker is a business intelligence (BI) and data analytics platform designed to turn raw data into actionable insights. It connects to databases, warehouses, and data lakes — for example, BigQuery, Cloud Storage, or SQL Server — allowing users to explore, visualize, and share data across organizations.