Creeping Featuritis

/kree'ping fee'-chr-i:'t*s/

n. Variant of creeping featurism, with its own spoonerization: 'feeping creaturitis'. Some people like to reserve this form for the disease as it actually manifests in software or hardware, as opposed to the lurking general tendency in designers' minds. (After all, -ism means 'condition' or 'pursuit of', whereas -itis usually means 'inflammation of'.)