Customer Relationship Management
/ˌsiː-ɑːr-ˈɛm/
n. “Know your customers. Keep them close, and make them happier.”
CRM, short for Customer Relationship Management, is a suite of strategies, tools, and technologies designed to help organizations manage interactions with current and potential customers. At its core, CRM is about collecting, organizing, and leveraging data to build stronger, more informed relationships while improving customer satisfaction, retention, and sales performance.