/krōm/
[from automotive slang via wargaming]
n. Showy features added to attract users but contributing little or nothing to the power of a system.
"The 3D icons in Motif are just chrome, but they certainly are *pretty* chrome!"
Distinguished from bells and whistles by the fact that the latter are usually added to gratify developers' own desires for featurefulness. Often used as a term of contempt.