Concealment

/ˌɪnfərˈmeɪʃən ˈhaɪdɪŋ/

noun — "concealing data within other data."

/ˌstɛɡəˈnɒɡrəfi/

noun — "hidden communication within digital media."

Steganography is the practice of concealing information within another medium so that the presence of the hidden message is not detectable to casual observers. Unlike cryptography, which focuses on making data unreadable to unauthorized parties, steganography emphasizes secrecy by embedding information in a way that appears innocuous or ordinary. Common digital mediums include images, audio files, video streams, and text documents.